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Privacy policy

Last Updated: 1st December 2025

LocalMarket (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you access localmarket.co.ke or use our mobile apps and services.

By using our Platform, you consent to the collection and use of your information in accordance with this policy.

1. Scope of Policy

This Privacy Policy applies to:

  • Customers

  • Vendors / Stores

  • Delivery Partners

  • Anyone accessing the website or apps

It covers all information collected through:

  • Website

  • Mobile apps

  • Vendor panel

  • Delivery partner app

  • APIs and integrations

2. Information We Collect

We collect the following types of data:

A. Personal Information

Provided directly by users:

  • Full name

  • Email address

  • Phone number

  • Delivery address

  • Location (when allowed by device)

  • Account credentials

  • Identification documents (for vendors & delivery riders)

  • Business information (for vendors)

B. Order & Transaction Information

  • Items ordered

  • Delivery details

  • Payment method and confirmations

  • Order history

  • Refund and dispute records

Note: We do not store your full card details. Payments are processed securely by third-party providers (e.g., M-Pesa, payment gateways).

C. Device & Technical Information

Automatically collected:

  • IP address

  • Browser type

  • Device model, OS

  • App usage statistics

  • Cookies and similar tracking technologies

  • Approximate location (via GPS or network)

D. Vendor & Delivery Partner Information

For operational and compliance purposes:

  • Business registration documents

  • Bank or payment settlement details

  • NIN/ID (optional depending on requirements)

  • Rider license and vehicle details

  • Live GPS location during delivery (only when online)

3. How We Use Your Information

We use collected data to:

A. Provide and Improve Services

  • Process orders and manage deliveries

  • Authenticate user accounts

  • Suggest nearby stores based on location

  • Enhance app and website performance

B. Payment Processing

  • Verify payments

  • Issue refunds

  • Prevent fraudulent transactions

C. Communication

  • Send order updates

  • Notify you about refunds, cancellations, or delivery issues

  • Provide support and respond to inquiries

  • Marketing and promotional messages (opt-out available)

D. Safety, Fraud, and Compliance

  • Prevent spam, fake orders, and fraudulent activity

  • Verify vendor legitimacy

  • Support dispute resolution

  • Comply with Kenyan legal and regulatory requirements (e.g., KRA, data protection laws)

4. Legal Basis for Processing (Kenya DPA 2019)

We process your data based on:

  • Your consent

  • Contractual necessity (order processing, vendor payouts)

  • Legal obligations

  • Legitimate business interests (fraud prevention, platform improvement)

5. Sharing of Information

We do not sell your personal data.
However, information may be shared with:

A. Vendors

To fulfill orders:

  • Customer name

  • Delivery address

  • Phone number

  • Order details

B. Delivery Partners

To deliver the order:

  • Pickup location

  • Delivery location

  • Customer's first name & phone number

  • Order notes

C. Service Providers

Trusted third parties assisting with:

  • Payments (M-Pesa, card gateways)

  • SMS/Email notifications

  • Cloud hosting & security

  • Analytics services

D. Legal Authorities

When required by:

  • Court order

  • Police request

  • Regulatory or tax authorities (e.g., KRA)

6. Cookies & Tracking Technologies

We use cookies to:

  • Enable login sessions

  • Save cart items

  • Improve browsing experience

  • Provide personalized recommendations

  • Analyze traffic

Users can disable cookies in their browser settings, but some features may not work properly.

7. Data Retention

We retain your information only as long as necessary for:

  • Service delivery

  • Legal compliance

  • Contract fulfillment

  • Fraud prevention

  • Accounting and tax purposes

You may request deletion of your data, subject to legal retention requirements.

8. Data Security

We employ industry-standard measures to protect your data, including:

  • Encryption (SSL/HTTPS)

  • Secure authentication

  • Restricted administrative access

  • Encrypted database storage

  • Regular security audits

However, no system is 100% secure. Users are responsible for protecting their account credentials.

9. Your Rights Under Kenyan Data Protection Act

As a user, you have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of your data

  • Object to marketing communications

  • Withdraw consent

  • Request data portability

  • File a complaint with the Office of the Data Protection Commissioner (ODPC)

To exercise your rights, contact us at privacy@localmarket.co.ke.

10. Children's Privacy

Our services are not intended for children under 18.
We do not knowingly collect information from minors.

11. Third-Party Links

Our platform may contain links to third-party websites.
We are not responsible for their content or privacy practices.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
When revised, the updated version will be posted with a new “Last Updated” date.

Continued use of the Platform means you accept any updated terms.

13. Contact Information

For questions, concerns, or privacy requests:

LocalMarket Kenya – Data Protection Office
Email: privacy@localmarket.co.ke
Support: support@localmarket.co.ke
Website: localmarket.co.ke